€4,997 is not a fee for access.
It is an investment in:
Decision environment control
Perception engineering
Conversion probability
Margin expansion
You are not buying information.
You are installing behavioural leverage
into your revenue system.
€ 4997
People do not decide logically.
They decide structurally, then rationalize.
This collection reveals how persuasion actually works:
before arguments, before emotion, before awareness.
Without this collection, you try to convince.
With it, you pre-shape decisions.
What you lose without this collection:
You react to human behavior instead of engineering it.
“Applied by 120+ strategists”
“Used in 7 markets”
“Tested across 4 industries”
Private Strategic System — 60 volumes (50 core + 10 expansion)
Your marketing is technically correct and completely forgettable.
The copy is clean. The design is fine. Nothing is wrong with it — and that’s exactly the problem. It reaches people, and it leaves no trace. They scroll past, they don’t remember it an hour later, and they buy from someone else for reasons they couldn’t articulate if you asked them. So you conclude you need more volume, more spend, more channels — when the real issue is that your message never touched the machinery that actually decides. You’re addressing the part of the brain that evaluates. Buying happens somewhere else entirely: below awareness, in emotion, in memory, in identity, in the ancient social wiring that makes people want what others want. And that machinery has laws. You just never learned them.
Here is why this is the highest-leverage knowledge in commerce: everything else you do is downstream of it. Your ads, your offers, your brand, your funnels — every one of them is an attempt to move a human mind, and every one of them underperforms if you’re guessing at how that mind works. The operators who command attention, price, and loyalty aren’t more creative than you. They understand desire, attention, memory, emotion, and social proof as systems — and they engineer for them deliberately. That’s why their work sticks when yours evaporates.
This system is that machinery, reconstructed across 60 volumes.
It moves through four registers. The foundations of behavior — how the brain reacts, what drives desire, why people follow the crowd. Invisible influence — subconscious persuasion, priming, suggestion, and the micro-cues that shift decisions. Emotion, memory, and identity — engineering feeling that sticks, archetypes, myth, and the bonds that create lifelong customers. Attention and advanced mechanics — cognitive biases, dopamine, addictive ideas, and the meta-systems of influence in an AI-saturated market.
Read the full system map below. Then decide whether you want to keep producing work that’s correct — or work that’s unforgettable.
THE COMPLETE SYSTEM — 60 VOLUMES · 12 DIVISIONS
Division I — Learn How the Mind Actually Decides
Neuro-Advertising — How the Brain Reacts to Modern Messages
The Psychology of Attention — Uncovering the Triggers That Always Work
The Power of the Subconscious — Reaching the Mind’s Hidden Layers
Human Desire — Understanding What Truly Drives Us
Motivation Science — Understanding Why We Act
The Social Brain — Why People Follow the Crowd
The Pre-Digital Brain — Messages That Work in Any Era
→ A working understanding of how humans think, feel, and decide.
Division II — Move People Without Pushing
Invisible Influence — Ethical Subliminal Persuasion Strategies
The Art of Suggestion — Words and Images That Shape Decisions
Soft Persuasion — Influence That Feels Natural
The Power of Priming — Preparing Minds Before the Message Hits
Indirect Suggestion — Influence Without Pressure
Invisible Signals — Micro-Cues That Change Behavior
Adhesion Mechanisms — Making People Instantly Love an Idea
→ Command of the invisible forces that drive decisions.
Division III — Engineer What They Never Forget
The Science of Emotion — Crafting Ads That Truly Move People
Memory Engineering — How to Make Ads Impossible to Forget
Emotional Brand Codes — The Signature Feelings of Great Brands
Universal Emotions — Building Global Campaign Power
The Drama of Advertising — Building Emotional Climaxes
Deep Engagement — Capturing Attention in a Distracted Society
Comfort Advertising — The Rising Need for Emotional Safety
→ Emotional impact that sticks instead of evaporating.
Division IV — Become Part of Who They Are
Modern Archetypes — Storytelling Built on Human Universals
Identity Advertising — When Brands Shape Who We Become
Ancestral Storytelling — Timeless Narrative Structures
Myth-Making for Brands — Crafting Tomorrow’s Legends
Human-Brand Connection — Creating Emotional Bonds That Last
Quantum Storytelling — Multi-Path Narratives for Non-Linear Times
→ Identity and story that shape perception and loyalty.
Division V — Make the Crowd Do the Selling
Social Psychology in Ads — Harnessing Group Influence
Mimetic Influence — Leveraging Imitation & Social Proof
The Psychology of Luxury — Desire, Status & Exclusivity
Perceived Value Engineering — Making People Feel “It’s Worth It”
The Psychology of Loyalty — How Brands Create Lifelong Fans
→ Influence at scale through social dynamics.
Division VI — Win the Distracted Mind
Sensory Advertising — Engaging All Five Senses in a Digital World
Flow State Advertising — Creating Immersive Engagement
Decision & Distraction — Winning in a Fragmented Attention Economy
Time in Advertising — Rhythm, Timing & Repetition That Stick
→ Victory in the attention economy.
Division VII — Exploit the Shortcuts of Judgment
Cognitive Biases in Advertising — The Ultimate Handbook
The Power of Silence — Minimalism in an Over-Noisy World
Visual Persuasion — Color, Form & Symbolism That Convert
Dark Emotions in Advertising — Fear, Anger & Surprise Used Ethically
→ Decisions understood, optimized, and reliably influenced.
Division VIII — Master the Chemistry of Desire
Neuro-Targeting — Real-Time Emotional Tracking
Dopamine Advertising — Understanding the Chemistry of Desire
Addictive Ideas — Crafting Concepts People Can’t Ignore
Resilient Advertising — Ideas That Survive Crises
The Science of Advertising Memes — Viral Thinking
→ High-level persuasion frameworks that outlive campaigns.
Division IX — See the Buyer Coming
The Psychology of the Multiverse Consumer — Behavior in Virtual Worlds
The Future Consumer Mind — What Will Matter Tomorrow
→ Fluency in the next generation of consumers.
Division X — Design for the Brain, Not the Brief (expansion)
Impact Architecture — Building Ideas That Last a Lifetime
Neuro-Design — Designing for the Human Brain
Brand Language Models — Building Your Own AI for Creativity
The AI Creative Director — Decision-Making Without Humans
→ Creative architecture engineered around human cognition.
Division XI — Fight for Attention and Win (expansion)
Automating Attention — Winning the Battle Without Human Effort
Creative Algorithm Wars — Competing With Machines
Zero-Click Influence — Persuasion Without Interaction
Content Factories — AI-Driven Advertising at Scale
→ Competitive edge in hyper-saturated environments.
Division XII — Command the System Itself (expansion)
The Post-Human Brief — The Strategist’s Role in an AI World
Ethics of Autonomous Creativity — The Coming Dilemmas
AI Idea Testing — Validating Concepts Without Human Focus Groups
The Age of Hyper-Relevance — Ads That Never Miss
When Machines Become Creative — Limits, Power & Opportunity
→ Ultimate control over influence systems.
Reserved for operators ready to stop producing work that’s correct and start producing work that’s unforgettable.
Access — €4,997
→ Request Access
→ Reserved Operator Access (for founders building across multiple Scalemium systems)
• leadership misalignment
• slow decision cycles
• organizational complexity
• strategy disconnected from execution
It fails because organizations cannot execute them.
This system is built on years of research into
organizational strategy, leadership alignment and
decision architecture inside complex organizations.
Phase 1 — Strategic Diagnostic
Analyzing organizational execution barriers.
Phase 2 — Leadership Alignment
Aligning leadership teams around strategic priorities.
Phase 3 — Decision Architecture
Redesigning how strategic decisions are made.
Phase 4 — Execution Acceleration
Implementing new strategic operating principles.
Type: Direct-to-consumer brand
Sector: Health & wellness
Market: North America
Monthly Revenue: ~$55,000
Traffic: Stable (paid + organic)
The company had:
But struggled with:
The issue was not traffic or offer.
👉 It was decision architecture
The brand was selling through:
The company implemented frameworks from the
Human Behavior & Persuasion Systems™ Collection
Growth did not come from more traffic.
👉 It came from better decision-making environments
By optimizing:
👉 the company significantly increased:
Without increasing acquisition costs.
Most companies optimize:
Very few optimize:
👉 how humans actually make decisions
When you understand behavior:
⭐⭐⭐⭐⭐
Challenge
Our marketing campaigns were attracting attention, but conversion rates were inconsistent because we didn’t fully understand the psychological triggers behind customer decisions.
What we implemented
After studying the persuasion frameworks in this collection, we redesigned our messaging and customer journey around behavioral decision models.
Result
The change helped us align our communication with how people actually process information and make purchasing decisions. Campaign performance improved significantly.
Dr. Melissa G. — Consumer Psychologist — Chicago
Frameworks applied
• Behavioral Decision Framework
• Cognitive Bias Mapping
• Persuasion Architecture Model
Application context
• Marketing strategy team
• E-commerce company
• North American market
⭐⭐⭐⭐⭐
Challenge
Our sales team often struggled to understand why interested prospects hesitated to finalize purchasing decisions.
What we implemented
The behavioral psychology models in this collection helped us restructure our communication during the final stages of the decision process.
Result
By addressing psychological friction points described in the frameworks, our sales conversations became much more effective.
Daniel C. — Sales Strategy Manager — Toronto
Frameworks applied
• Decision Friction Model
• Trust Architecture Framework
• Persuasion Trigger System
Application context
• B2B sales team
• Technology company
• North American market
⭐⭐⭐⭐⭐
Challenge
Our advertising strategy focused heavily on product features but failed to connect with deeper human motivations.
What we implemented
Using the persuasion frameworks from this collection, we redesigned our campaigns around emotional triggers and identity-based messaging.
Result
The new approach dramatically improved audience engagement and helped our campaigns resonate much more strongly with our target market.
Laura M. — Advertising Strategy Director — London
Frameworks applied
• Emotional Persuasion Framework
• Identity-Based Marketing Model
• Behavioral Engagement System
Application context
• Advertising team
• Global campaigns
• European market
Neuro-Advertising — How the Brain Reacts to Modern Messages
The Psychology of Attention — Uncovering the Triggers That Always Work
The Power of the Subconscious — Reaching the Mind’s Hidden Layers
Human Desire — Understanding What Truly Drives Us
Motivation Science — Understanding Why We Act
The Social Brain — Why People Follow the Crowd
The Pre-Digital Brain — Messages That Work in Any Era
Invisible Influence — Ethical Subliminal Persuasion Strategies
The Art of Suggestion — Words and Images That Shape Decisions
Soft Persuasion — Influence That Feels Natural
The Power of Priming — Preparing Minds Before the Message Hits
Indirect Suggestion — Influence Without Pressure
Invisible Signals — Micro-Cues That Change Behavior
Adhesion Mechanisms — Making People Instantly Love an Idea
The Science of Emotion — Crafting Ads That Truly Move People
Memory Engineering — How to Make Ads Impossible to Forget
Emotional Brand Codes — The Signature Feelings of Great Brands
Universal Emotions — Building Global Campaign Power
The Drama of Advertising — Building Emotional Climaxes
Deep Engagement — Capturing Attention in a Distracted Society
Comfort Advertising — The Rising Need for Emotional Safety
Modern Archetypes — Storytelling Built on Human Universals
Identity Advertising — When Brands Shape Who We Become
Ancestral Storytelling — Timeless Narrative Structures
Myth-Making for Brands — Crafting Tomorrow’s Legends
Human-Brand Connection — Creating Emotional Bonds That Last
Quantum Storytelling — Multi-Path Narratives for Non-Linear Times
Social Psychology in Ads — Harnessing Group Influence
Mimetic Influence — Leveraging Imitation & Social Proof
The Psychology of Luxury — Desire, Status & Exclusivity
Perceived Value Engineering — Making People Feel “It’s Worth It”
The Psychology of Loyalty — How Brands Create Lifelong Fans
Sensory Advertising — Engaging All Five Senses in a Digital World
Flow State Advertising — Creating Immersive Engagement
Deep Engagement — Capturing Attention in a Distracted Society
Decision & Distraction — Winning in a Fragmented Attention Economy
Time in Advertising — Rhythm, Timing & Repetition That Stick
Cognitive Biases in Advertising — The Ultimate Handbook
The Power of Silence — Minimalism in an Over-Noisy World
Visual Persuasion — Color, Form & Symbolism That Convert
Dark Emotions in Advertising — Fear, Anger & Surprise Used Ethically
Decision & Distraction — Winning in a Fragmented Attention Economy
Neuro-Targeting — Real-Time Emotional Tracking
Dopamine Advertising — Understanding the Chemistry of Desire
Addictive Ideas — Crafting Concepts People Can’t Ignore
Resilient Advertising — Ideas That Survive Crises
The Science of Advertising Memes — Viral Thinking
The Psychology of the Multiverse Consumer — Behavior in Virtual Worlds
The Future Consumer Mind — What Will Matter Tomorrow
Time in Advertising — Rhythm, Timing & Repetition That Stick
Comfort Advertising — The Rising Need for Emotional Safety
Impact Architecture — Building Ideas That Last a Lifetime
Neuro-Design — Designing for the Human Brain
Brand Language Models — Building Your Own AI for Creativity
The AI Creative Director — Decision-Making Without Humans
Automating Attention — Winning the Battle Without Human Effort
Creative Algorithm Wars — Competing With Machines
Zero-Click Influence — Persuasion Without Interaction
Content Factories — AI-Driven Advertising at Scale
The Post-Human Brief — The Strategist’s Role in an AI World
Ethics of Autonomous Creativity — The Coming Dilemmas
AI Idea Testing — Validating Concepts Without Human Focus Groups
The Age of Hyper-Relevance — Ads That Never Miss
When Machines Become Creative — Limits, Power & Opportunity
Access to this system is intentionally limited to a small number of operators each year.
Strategic Investment: €4,997
Level: Strategic Advisory
Format: Digital Access
→ Access The System
Secure, encrypted payment processing.
SCALEMIUM™
Where modern operators build, scale, and dominate.
🔒Secure payment processing. All transactions are encrypted and protected.
Instant access is provided immediately after purchase
THE HUMAN BEHAVIOUR & PERSUASION™
Is not a marketing course.
It is a behavioural power architecture
for advertising decision environments.
It transforms:
Perception
Conversion probability
Price tolerance
Structural revenue
Not through louder messaging.
Through engineered inevitability.
A Modular System of 50 Strategic Volumes
Exploring Human Behavior, Influence, and Decision-Making
An Official Publication of
The Advertising & Influence Institute™
Curated & Authored by C. Dadzie — Independent Strategic Brand Advisor
Rolex
Ultra-premium authority
Scarcity as desire amplifier
Status-coded ownership
Rolex dominates heritage authority, yet most communication reinforces prestige rather than psychological succession.
The brand owns time.
But it does not fully own generational inevitability.
Exploit three cognitive mechanisms:
Endowment Effect (ownership attachment)
Intergenerational Identity Transfer
Ritualized Status Encoding
Introduce psychological ownership rituals
(Certificate of future transfer, legacy inscription ceremonies)
Purchase → Memory Creation → Transfer Narrative → Legacy Reinforcement
Expand authority beyond achievement
→ Into family mythology creation
Stronger resale ecosystem reinforcement
Higher perceived durability of value
Multi-generational lock-in effect
Reduced price sensitivity
Rolex doesn’t sell watches.
It can architect inherited permanence.
Extreme scarcity
Craft supremacy
Cultural elitism
Hermès communicates rarity brilliantly.
But rarity alone creates exclusivity.
It does not always create personal inevitability.
Activate:
Identity Signaling Theory
Cognitive Dissonance Justification
Status Preservation Bias
Shift narrative from:
“Hard to obtain”
To:
“Aligned with who you are becoming.”
Introduce:
Client evolution storytelling
Ownership progression ladder
Identity-based collection sequencing
Hermès becomes not rare.
Hermès becomes destiny-aligned.
Reduced waiting-list frustration
Increased cross-category expansion
Higher long-term CLV
Elevated perceived spiritual alignment
Romance authority
Iconic design codes
Red-box ritual
Cartier anchors love symbolically.
But it can deepen commitment psychology loops.
Use:
Commitment & Consistency Bias
Public Declaration Psychology
Ritual Reinforcement Effect
Post-purchase emotional reactivation sequences
Anniversary-based identity reinforcement campaigns
Symbolic “re-commitment” architecture
Cartier shifts from:
Love as event
To:
Love as structured psychological reinforcement.
Increased repeat purchase cycle
Higher emotional AOV tolerance
Stronger symbolic monopoly
This is not marketing tactics.
It is structural leverage over decision environments.
Identify:
Active cognitive biases
Emotional trigger hierarchies
Narrative dominance structures
Decision friction bottlenecks
Most brands communicate product.
Few engineer behaviour.
Shift from:
Product-centered messaging
To:
Identity-centered persuasion
From:
Rational justification
To:
Emotional inevitability
When purchase feels inevitable,
conversion becomes structural.
Revenue does not follow traffic.
Revenue follows decision probability.
Human Behaviour & Persuasion acts on:
Conversion psychology
Value perception
Decision velocity
AOV amplification
It changes decision probability density,
not media spend.
Mass brands scale volume.
Elite brands scale perception.
Perception → Price tolerance → Margin expansion.
If perceived value rises 15%,
price elasticity shifts disproportionately.
That is behavioural margin leverage.
Hypothetical Model
If a brand:
Improves conversion from 1.6% → 2.3%
Increases AOV by 12%
Reduces hesitation friction
The structural impact compounds.
Example:
10,000 monthly visitors
× 1.6% conversion = 160 sales
AOV $120 → $19,200 revenue
Optimized:
10,000 visitors
× 2.3% = 230 sales
AOV $134.40 → $30,912 revenue
Increase: +61% revenue
Without increasing traffic.
That is structural leverage.
BEFORE
Feature-driven messaging
Generic persuasion language
Reactive ad buying
Low emotional anchoring
High price sensitivity
Revenue: $5,000/month
AFTER Applying The Behavioural Architecture™
Identity-sequenced persuasion
Narrative dominance positioning
Emotional reinforcement loops
Commitment psychology integration
Perceived inevitability of purchase
Revenue: $12,000/month (modeled projection)
Most advertising:
Optimizes traffic
Tests creatives
Tweaks copy
It does not redesign the decision environment.
Without behavioural architecture,
media spend amplifies inefficiency.
01. Neuro-Advertising — How the Brain Reacts to Modern Messages.
02. The Psychology of Attention — Uncovering the Triggers That Always Work.
O3. The Power of the Subconscious — Reaching the Mind’s Hidden Layers.
04. The Science of Emotion — Crafting Ads That Truly Move People.
05. Cognitive Biases in Advertising — The Ultimate Handbook.
06. Memory Engineering — How to Make Ads Impossible to Forget.
07. Neuro-Targeting — Real-Time Emotional Tracking.
08. The Pre-Digital Brain — Messages That Work in Any Era.
09. Motivation Science — Understanding Why We Act.
010. Decision & Distraction — Winning in a Fragmented Attention Economy.
011. Neuro-Design — Designing for the Human Brain.
012. Invisible Influence — Ethical Subliminal Persuasion Strategies.
013. The Art of Suggestion — Words and Images That Shape Decisions.
014. Soft Persuasion — Influence That Feels Natural.
015. The Power of Priming — Preparing Minds Before the Message Hits.
016. Invisible Signals — Micro-Cues That Change Behavior.
017. Indirect Suggestion — Influence Without Pressure.
018. Human Desire — Understanding What Truly Drives Us.
019. Emotional Brand Codes — The Signature Feelings of Great Brands.
020. Dopamine Advertising — Understanding the Chemistry of Desire.
021. Dark Emotions in Advertising — Fear, Anger & Surprise Used Ethically.
022. The Psychology of Luxury — Desire, Status & Exclusivity.
023. Human-Brand Connection — Creating Emotional Bonds That Last.
024. Universal Emotions — Building Global Campaign Power.
025. Perceived Value Engineering — Making People Feel “It’s Worth It.”
026. Comfort Advertising — The Rising Need for Emotional Safety.
027. Social Psychology in Ads — Harnessing Group Influence.
028. Mimetic Influence — Leveraging Imitation & Social Proof.
029. The Social Brain — Why People Follow the Crowd.
030. Myth-Making for Brands — Crafting Tomorrow’s Legends.
031. Modern Archetypes — Storytelling Built on Human Universals.
032. Identity Advertising — When Brands Shape Who We Become.
033. Ancestral Storytelling — Timeless Narrative Structures.
034. Quantum Storytelling — Multi-Path Narratives for Non-Linear Times.
035. The Psychology of Loyalty — How Brands Create Lifelong Fans.
036. The Drama of Advertising — Building Emotional Climaxes.
037. Impact Architecture — Building Ideas That Last a Lifetime.
038. Habit-Driven Advertising — Creating Rituals Around Brands.
039. Deep Engagement — Capturing Attention in a Distracted Society.
040. Time in Advertising — Rhythm, Timing & Repetition That Stick.
041. Adhesion Mechanisms — Making People Instantly Love an Idea.
042. Addictive Ideas — Crafting Concepts People Can’t Ignore.
043. Sensory Advertising — Engaging All Five Senses in a Digital World.
044. Flow State Advertising — Creating Immersive Engagement.
045. The Power of Silence — Minimalism in an Over-Noisy World.
046. Visual Persuasion — Color, Form & Symbolism That Convert.
047. Psychology of the Multiverse Consumer — Behavior in Virtual Worlds.
048. Resilient Advertising — Ideas That Survive Crises.
049. The Future Consumer Mind — What Will Matter Tomorrow.
050. The Science of Advertising Memes — Viral Thinking.
• Pricing resilience under scrutiny
• Stable authority positioning
• Reduced resistance in high-value sales
• Clearer decision framing
• Strategic persuasion without manipulation
Persuasion at scale requires system-level understanding.
Not tactics.
This collection is calibrated for:
• Consultants
• Advisory firms
• Agencies
• Executives navigating complex influence landscapes
It is not designed for surface-level marketing tactics.
It is structured for long-term decision architecture.
Complete 50-volume system
Institutional usage scope
Behavioral diagnostic frameworks
Applied persuasion architectures
Future structural updates included
Investment — €2,900
No. The system bridges cognitive science and strategic application.
Yes. Especially for high-value and complex sales environments.
Yes. The system is modular and institutional in design.
No. It focuses on structural behavioral understanding, not coercion.
Influence does not begin with messaging.
It begins with understanding how humans interpret value, risk, and authority.
This collection exists for those who choose structural clarity over persuasion guesswork.
LIFETIME INVESTMENT €2,900
🔒Secure payment processing. All transactions are encrypted and protected.
Instant access is provided immediately after purchase
€4,997 is not the cost of information.
It is the price of structural leverage.
This page explains why.
1. Price as Strategic Positioning
If this were €297, it would be a course.
If it were €997, it would be advanced content.
If it were €10,000+, it would be private consulting.
€4,997 positions this precisely where it belongs:
Above tactical marketing
Below inaccessible executive retainers
In the category of strategic architecture
The price communicates seriousness.
And seriousness attracts serious operators.
Most brands do not suffer from lack of traffic.
They suffer from structural inefficiency:
Under-optimized conversion
Weak identity positioning
Low emotional anchoring
Price sensitivity
Margin erosion
Even a small behavioural gap can cost:
€3,000–€10,000 per month in lost opportunity
€30,000–€120,000 annually in structural leakage
Compared to that, €4,997 is not expensive.
It is conservative.
This architecture does not increase traffic.
It increases decision probability.
If you improve:
Conversion rate by 0.5–0.8%
AOV by 8–12%
Decision velocity
The financial impact compounds.
A modest behavioural optimization can create
25–60% structural revenue impact
without increasing ad spend.
€4,997 buys leverage.
Leverage multiplies.
Premium pricing creates execution pressure.
When someone invests €4,997:
Implementation intensity increases
Cognitive commitment strengthens
Identity alignment activates
Lower prices reduce seriousness.
Higher prices increase ownership.
The investment improves compliance.
High-level strategy cannot be priced like content.
The €4,997 signals:
Depth
Proprietary structure
Measurable financial logic
Executive-level thinking
It filters out spectators
and attracts decision-makers.
That is intentional.
The downside: €4,997.
The upside:
Structural improvement that compounds for years.
When the upside is structural
and the downside is fixed,
the decision becomes rational.
€4,997 ÷ 12 months = €416 /month
€416 ÷ 30 days = €14/day
Less than the cost of daily inefficiency.
When framed over time,
the investment becomes light.
The impact remains heavy.
This offer is not discounted publicly.
Because:
Authority requires consistency
Perception drives margin
Integrity builds long-term positioning
Premium architecture requires premium pricing.
€4,997 is not a fee for access.
It is an investment in:
Decision environment control
Perception engineering
Conversion probability
Margin expansion
You are not buying information.
You are installing behavioural leverage
into your revenue system.
🔒Secure payment processing. All transactions are encrypted and protected.
Instant access is provided immediately after purchase